Hi, I’m Andy Cho, an industrial designer based in the San Francisco Bay Area.

I work across packaging, product, and physical systems, with a focus on designing experiences that resolve overlooked friction in everyday use. My background in packaging has shaped a strong foundation in structure, manufacturing constraints, and end-to-end execution, which I apply broadly across industrial design work.

With training in both fine art and music, I bring a multidisciplinary perspective to form, proportion, and interaction. I’m particularly drawn to projects where physical design, user experience, and production realities intersect, and where thoughtful restraint leads to more meaningful outcomes.

Professionally, I collaborate closely with engineers, brand teams, and manufacturing partners to translate complex requirements into clear, manufacturable solutions. I value environments that encourage curiosity, iteration, and cross-disciplinary thinking.

Outside of my day-to-day work, I continue to explore industrial design beyond packaging, including consumer products and physical-digital experiences, as part of my ongoing practice and development.

If you’d like to learn more about my work or connect, feel free to reach out.